Challenge: The client, a law firm, was looking to improve its brand awareness and generate new leads.

Solution: We helped the client develop a strategic marketing and business development plan, which included creating a thought leadership strategy interlocked with a business development strategy from awareness to brand advocacy.

Results: The client saw a significant increase in share of voice in earned media in strategic areas, increased subscriptions to alerts related to content featured in those areas, and new business leads generated at tentpole events focused on those areas of strategic importance to the firm.