Challenge: The client, a technology company, was facing a crisis that could have cost it one-third of its annual revenue in lost sales and brand impairment.

Solution: We led the client's crisis communications response, which included developing a communication plan, crafting media statements, and speaking on background with key industry reporters to assure them of the actions the company was taking.

Results: The client was able to successfully manage the crisis and was lauded for its transparency in contrast to its key competitor, thus further enhancing its reputation with its customers and industry influencers.