Challenge: The client, a law firm, needed to develop a branding strategy for their firm’s brand relaunch and improve their communications department.

Solution: Breakthrough served as a thought partner to the firm's CMBDO and provided strategic recommendations on a number of areas, including:

Reorganizing the communications team to improve efficiency and effectiveness
Aligning the firm's PR agency outreach to the firm's overall strategy and business development priorities
Creating job descriptions and leading the recruiting process for two new positions on the communications team
Conducting a market analysis to identify branding differentiation opportunities
Designing brand ambassador workshops and roll out strategy for the firm's brand relaunch

Results: The firm successfully rebranded itself with a differentiated market positioning, and the firm's communications team became more effective along with more impactful PR that reinforced the firm’s desired brand positioning.