Challenge: The client, a management consulting firm, needed to improve their marketing and business development efforts to increase their brand awareness and generate new leads.

Solution: We provided strategic guidance and implemented a marketing and business development plan that included:

Conducting a market analysis to identify the firm's target audience and key competitors
Developing a branding strategy to differentiate the firm from its competitors
Creating marketing materials, such as website content and capabilities decks, that targeted the firm's ideal clients
Implementing a lead generation program, such as attending industry events and developing relationships with potential clients

Results: The firm's marketing and business development efforts resulted in a significant increase in brand awareness and lead generation. The firm also saw an increase in the number of new clients that they were able to bring on board.